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DNAx  —  DONE NOW, AUTHENTIC.

Your DNA. Your X-Factor.

Hand built by robots, imagined by humans.

You could be using your Brand Blueprint and AI Voice Encoder by the end of the week.

Begin X-traction — power your X-Factor

FREE DIAGNOSTIC • 10 MINUTES • NO CARD REQUIRED

The plan was never the problem.

Most operators have been planning their content for 6 to 18 months. The plan exists. The intention exists. What's missing is the system that takes the plan and finishes it. That gap — between knowing and doing — is not a motivation problem. It's a machinery problem.

We built the machine. You deploy it.

Tier 1 — Essentials

Three done-for-you templates. $497 each. Instant delivery. DNA-X aesthetic. You own the assets forever, no retainer, no waiting.

Tier 2 — DNAx

Three bespoke builds in your brand. 2 to 4 weeks. One per client. Our engine underneath, your DNA on top. Not a template — a working asset finished in your voice.

YOUR PROGRESS BADGE
DNAx

Buy one module, you're at DNA¹. Buy two, DNA². Buy all six, DNA⁶ — the complete genome. The number is your progress badge. It moves as you build.

The Six A's
A
Authority
Content Pack Pro
B
Activation
Email Rescue
C
Alliance
Partner Growth
D
Answers
Quiz Endpoint
E
Algorithm
GEO + SEO
F
Architecture
BizCard 2026
The Modules

Six A's. Two tiers. Pick where to start.

Three Essentials packs at $497, four bundle paths, three bespoke DNAx builds. Swipe to browse each.

Tier 1 — Essentials

DNAx — Done Now, Authentic.

Your DNA. Your X-Factor.

Three bespoke modules. Your brand. Our system. 2–4 week delivery. One per client.

Tier 2 — DNAx Builds

Done Now, Answers.

Build D — Quiz Endpoint

Diagnose your buyer. In your brand. Deployed in your system.

Built around YOUR ideal client profile, in YOUR brand voice, deployed in YOUR CRM (or ScoreApp if your CRM doesn't host quizzes). A main quiz landing page, custom scoring, three result tiers, three lead magnets, eight emails. The whole intake-to-qualified-lead engine — finished in 3 weeks, fully white-labelled.

  • DNA Intake quiz (used on you first)
  • Quiz logic deployed in your CRM or ScoreApp — fully white-labelled
  • Main quiz landing page + 3 result pages
  • 3 lead magnets + 8-email sequence
  • Hero video edit + 8-week post-quiz flow map
  • Built around your ICP and your brand. Yours forever.
$3,497
3-WEEK BUILD • CLIENT BRAND
Start Build D — $3,497
See what's inside Build D

DNA Intake — pre-session diagnostic quiz, 8–10 questions. Cuts discovery from cold-start to warm-start.

Discovery call — 45 min, focused on validation and voice.

Quiz hosting — deployed in your CRM (HubSpot, ActiveCampaign, Keap, GoHighLevel etc.) or ScoreApp if your CRM doesn't host quizzes.

Production — quiz universe + scoring + main quiz landing page + 3 result pages + 3 lead magnets + 8 emails + video edit. All in YOUR ICP language and YOUR brand spec.

DNA Handover — 14-day revision window, 90–95% target. Source files yours.

Done Now, Algorithm.

Build E — GEO + SEO Foundation

12 articles. 3 schema layers. 24 foundation citations.

A starter foundation, not a full SEO program. 12 articles, three-layer schema, 24 high-trust citations — designed to give your dedicated SEO partner a clean base to build on. We lay the foundation. They go deeper.

  • 12 pillar articles in your voice (1,200–1,800 words)
  • Article + FAQ + Organization schema, all wired
  • 24 high-trust citations: 12 automated + 12 hand-placed by a VA
  • GBP config + llms.txt + LinkedIn conversion prompt
  • Hands clean to your SEO partner. No retainer with us.
$2,597
4-WEEK BUILD • CLIENT BRAND
Start Build E — $2,597
See what's inside Build E

SEO + GEO audit — keyword gap, schema scoring, AI crawler check.

12 pillar articles — operator essay format, GEO-optimised, your voice.

3-layer schema — Article + FAQ + Organization. Site-wide deploy.

24-citation foundation pack — submitted via Apify automation, then manually verified. Designed to give your SEO partner a clean base — not to compete with their work.

VA Manual Citations (included) — 12 hand-placed niche citations on top of the base 12. Total: 24, still a foundation.

Done Now, Architecture.

Build F — BizCard 2026

Three pages. Your brand. GHL or GitHub.

The 2026 business card — a URL doing four jobs in one scroll. Three pages, properly assembled. Architecture, not just design.

  • Partner page + Sales page + Lead Magnet Delivery page
  • Built in your aesthetic with brand-improvement notes
  • Dual deployment: GHL block + GitHub repo
  • Mobile-first, schema-wired, brand-voice-extracted
  • Yours forever. Editable. Permanent.
$1,997
2-WEEK BUILD • CLIENT BRAND
Start Build F — $1,997
See what's inside Build F

Discovery call — 60 min. Page roles, CTAs, hosting target.

DNA Extraction — brand assets + improvement recommendations.

3 pages — Partner + Sales + Lead Magnet, mobile-first, in your aesthetic.

Dual deployment — GHL custom code block AND GitHub repo.

Optional bolt-ons — Animations (+$297) and Deployment Consult (+$297).

Bundles

Stack the A's. Save.

Bundling consolidates real work — one discovery call, one voice extraction, one schema deploy. We pass the savings on.

Bundle Paths

DNA² • COUNTS AS 2 OF 6

Pipeline Engine

Build D + Build E • $6,094 → $5,597

SAVE $497

Quiz captures. Articles authority. Pipeline complete. Lead magnets share between modules — 2 of 3 magnets come from the article bank. Voice extracted once.

$5,597
Start Pipeline Engine — $5,597
DNA² • COUNTS AS 2 OF 6

Conversion Stack

Build D + Build F • $5,494 → $4,997

SAVE $497

Quiz captures. BizCard converts. Conversion infrastructure end-to-end. Sales page framework re-purposes from quiz result pages. Voice extracted once.

$4,997
Start Conversion Stack — $4,997
DNA² • COUNTS AS 2 OF 6

Authority Stack

Build E + Build F • $4,594 → $4,097

SAVE $497

Articles + presence pages. Authority + conversion. The two-pillar buy. Schema covers everything in one deploy. Sales page becomes article 13 in the SEO bank.

$4,097
Start Authority Stack — $4,097
DNA³ • THE BESPOKE TRIPLE

Complete Factory

Build D + E + F • $8,091 → $7,597

SAVE $494

All three bespoke builds. Voice extracted once. Schema deployed once. Discovery call covers all three. The serious operator buy — not three disconnected products, but one integrated system.

$7,597
Start Complete Factory — $7,597
The Genome Path
DNA¹ → DNA² → DNA³ → DNA⁴ → DNA⁵ → DNA⁶
How the system works

From a 5-minute diagnostic to your DNAx build.

Most visitors arrive here from our AUBIT email sequence — already qualified and ready to choose a module. For everyone else, here's the path that gets you there.

1

Brand Tone Baseline

8 simple questions. Captures your tone, your audience, your offer shape.

5 MIN • FREE
2

Your AI Lead Agent

The baseline produces an AI agent that speaks in your voice. Yours to use.

INSTANT • FREE
3

The Deep Dive

20 questions. Maps your full ICP, offer ladder, and proof points. Qualifies you for what's next.

15 MIN • FREE
4

Your Build Path

Routes you to WOW Essentials or full DNAx delivery — based on what you actually need.

YOUR CHOICE
Already on the AUBIT list? You've likely done step 1 or 2. The modules above are where step 4 lands you. Cold visitor? Start at step 1 — five minutes, no card, your AI lead agent at the end.
Bundles

Stack the A's. Save.

Bundling consolidates real work — one discovery call, one voice extraction, one schema deploy. We pass the savings on.

Bundle Paths

DNA² • COUNTS AS 2 OF 6

Pipeline Engine

Build D + Build E • $6,094 → $5,597

SAVE $497

Quiz captures. Articles authority. Pipeline complete. Lead magnets share between modules — 2 of 3 magnets come from the article bank. Voice extracted once.

$5,597
Start Pipeline Engine — $5,597
DNA² • COUNTS AS 2 OF 6

Conversion Stack

Build D + Build F • $5,494 → $4,997

SAVE $497

Quiz captures. BizCard converts. Conversion infrastructure end-to-end. Sales page framework re-purposes from quiz result pages. Voice extracted once.

$4,997
Start Conversion Stack — $4,997
DNA² • COUNTS AS 2 OF 6

Authority Stack

Build E + Build F • $4,594 → $4,097

SAVE $497

Articles + presence pages. Authority + conversion. The two-pillar buy. Schema covers everything in one deploy. Sales page becomes article 13 in the SEO bank.

$4,097
Start Authority Stack — $4,097
DNA³ • THE BESPOKE TRIPLE

Complete Factory

Build D + E + F • $8,091 → $7,597

SAVE $494

All three bespoke builds. Voice extracted once. Schema deployed once. Discovery call covers all three. The serious operator buy — not three disconnected products, but one integrated system.

$7,597
Start Complete Factory — $7,597
The Genome Path
DNA¹ → DNA² → DNA³ → DNA⁴ → DNA⁵ → DNA⁶

Common questions. Direct answers.

Essentials (A / B / C / WOW)

How fast is "instant delivery"?
Within 24 hours of payment. We send the assets via email and a Google Drive folder. Pack A specifically takes 4 days — that's the build window for the 31 authored assets. B and C are ready immediately because they're framework + sequence packs, not authored content.
What does "you own the assets forever" actually mean?
You get editable source files. We don't host them. We don't gate access. We don't need a subscription. If you change platforms, end your relationship with us, your business — the assets stay yours, on your drive, editable.
Can I get just one pack?
Yes. Each is sold separately. The WOW Bundle is for buyers who want all three at once and prefer the $494 saving — about a third off the standalone total.
Is there a refund?
No. These are digital deliverables — once you have them, you have them. We invest the building work upfront. If something is broken on delivery we fix it; we don't refund. If you bought the wrong pack and haven't opened the files yet, email us within 24 hours and we'll swap it out.
Does it work for my industry?
If you're a B2B service operator (consultant, coach, advisor, agency owner) in NZ or AU, yes. The frameworks apply broadly but the templates are tuned to B2B service language. If you sell to consumers or sell physical products, the principles still apply — but you'll need to translate the templates more than a B2B operator would.

DNAx (Build D / E / F)

Are the timelines real?
3 weeks for Build D, 4 for E, 2 for F — measured from the discovery call. The clock pauses if you miss a sign-off window by more than 7 days. We finish on time when you do.
What happens if I miss a deadline?
The build pauses, calendar resumes when you re-engage. No penalty, no extra charge. But it does push the timeline — a 14-day delay on your end becomes a 14-day delay on delivery.
Who owns the source files?
You do. HTML, CSS, .docx, MP4, schema files, all of it — full editable. Yours to host, edit, repurpose, reuse, fork, or delete.
What stack do I need?
For Build F: anything that takes HTML and CSS — GoHighLevel, WordPress, Webflow, Squarespace, custom. We deliver GHL-ready and GitHub-ready by default. Other stacks work with the optional +$297 Deployment Consult add-on. For Build D: your CRM if it supports quizzes (HubSpot, ActiveCampaign, Keap, GoHighLevel etc.) — otherwise we deploy via ScoreApp. For Build E: a CMS that takes HTML and a Google Business Profile.
Where does my Build D quiz actually live?
In your CRM if it has quiz/survey capability — that's the preferred path because every lead lands directly in your existing system. If your CRM doesn't host quizzes natively (or you don't have a CRM yet), we deploy via ScoreApp, fully white-labelled in your brand. Either way, you own it. We don't host it on our platform.
How do revisions work?
14-day window for D and F, 21 days for E. One revision round per asset. We aim for 90–95% — the last 5–10% is your voice nuance, the part only you can do. If we missed the mark, we fix it. If you want a different direction, that's a scope variation.
What if my voice changes mid-build?
That happens. If your voice shifts, we capture it again at the next sign-off point. Substantial pivots count as scope variations ($397 each, documented in writing — we won't surprise you with a charge).
Can I add another module after starting?
Yes — but the bundle saving applies only when modules are purchased together. After-purchase additions are full price. If you think you'll want a second module within 60 days, save the $497 and bundle from the start.

Add-ons

What does VA Implementation actually do?
It removes the deployment work. A trained VA does the paste, schedule, configure, test — the execution layer between "we delivered the asset" and "it's live and running." Tasks vary by pack (full breakdown shown at checkout). Powered by VA World — same operators we trust on our own builds.
When do I tick add-ons?
At checkout. Each add-on is a yes/no tick-box with a one-line explainer of what it gets you. No hidden costs, no surprise bundles, no pre-selected upgrades.
Can I add an add-on after purchase?
Yes — email us within 30 days of purchase and we'll invoice the add-on at the same checkout price. After 30 days, retainer rate applies (which is higher).
Is Build E a full SEO program?
No. Build E is a foundation pack — 12 articles, 3 schema layers, 24 high-trust citations. It's a starter, designed to give your dedicated SEO partner a clean base to build deeper work on. We're not stepping on your SEO partner's lane. We're laying the launchpad. If you don't have an SEO partner, the foundation still gets you ranking — but ongoing optimisation lives elsewhere.
Apify automation vs VA Manual Citations — what's the difference?
Base Build E delivers 12 foundation citations submitted via Apify automation, then manually verified. Build E also includes 12 VA hand-placed citations on niche, high-trust sites — guild directories, chambers, trade associations, industry review sites. Total: 24 citations. Both are foundation work — not full SEO maintenance.
What does the F Animations bolt-on output look like?
Three branded MP4 micro-loops, 5 to 10 seconds each. Hero background motion, proof-strip logo reveal, CTA button micro-motion. Generated via Pika (Pika Model 2.2 on fal.ai), embedded directly in your three BizCard pages. Source files yours.
Bundles

Stack the A's. Save.

Bundling consolidates real work — one discovery call, one voice extraction, one schema deploy. We pass the savings on.

Bundle Paths

DNA² • COUNTS AS 2 OF 6

Pipeline Engine

Build D + Build E • $6,094 → $5,597

SAVE $497

Quiz captures. Articles authority. Pipeline complete. Lead magnets share between modules — 2 of 3 magnets come from the article bank. Voice extracted once.

$5,597
Start Pipeline Engine — $5,597
DNA² • COUNTS AS 2 OF 6

Conversion Stack

Build D + Build F • $5,494 → $4,997

SAVE $497

Quiz captures. BizCard converts. Conversion infrastructure end-to-end. Sales page framework re-purposes from quiz result pages. Voice extracted once.

$4,997
Start Conversion Stack — $4,997
DNA² • COUNTS AS 2 OF 6

Authority Stack

Build E + Build F • $4,594 → $4,097

SAVE $497

Articles + presence pages. Authority + conversion. The two-pillar buy. Schema covers everything in one deploy. Sales page becomes article 13 in the SEO bank.

$4,097
Start Authority Stack — $4,097
DNA³ • THE BESPOKE TRIPLE

Complete Factory

Build D + E + F • $8,091 → $7,597

SAVE $494

All three bespoke builds. Voice extracted once. Schema deployed once. Discovery call covers all three. The serious operator buy — not three disconnected products, but one integrated system.

$7,597
Start Complete Factory — $7,597
The Genome Path
DNA¹ → DNA² → DNA³ → DNA⁴ → DNA⁵ → DNA⁶

Ready when you are.

Three doors. Same system. Pick where you want to start.

Start with Essentials.

From $497. Instant delivery. Yours forever.

See Essentials packs

Go bespoke.

DNAx builds. From $1,997. 2–4 week delivery.

See DNAx builds

Not sure yet?

Book a 20-minute fit call. We'll work out which door is yours.

Book a fit call
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